Gusland

A glimpse through the steam, sweat and mystique of Danes searching for spirituality and wellness in the sauna. The Showgus competition has been cultivating this new-age subculture for the last two decades. Saunagus and Showgus have become a popular scene in Denmark, with spiritual types, fitness-enthusiasts and middle class couples just looking for enjoyment. In the Saunagus environment, all body types are welcome.